| This set was issued by the YUM YUM DESSERTS Inc. of NEW YORK in the United States of America advertising their brands of Puddings and Desserts. As far as I know this series is unrecorded, as I have not been able to find it listed in any of the guides I am aware of (Burdick's American Card Catalogue, Non Sports Bible ect.) Fortunately the card itself provides us with a lot of information about the set. It mentions that there are 48 cards in the series and that it was given away free in their different brands. It also mentions that an album to hold the cards in was available from the company. The card does have a copyright of 1938 Harry A Chesler on the front. I do not recognize the character on the card but Chesler was considered a pioneer in the world of Comic Books. Here is a little information that I found about Chesler on the internet:
Harry Chesler Jr. (January 12, 1898 - December 1981), often credited as Harry "A" Chesler, with the "A" an affectation rather than a true initial, was the entrepreneur behind what is often credited as the first comic book "packager" of the late-1930s to 1940s Golden Age of comic books, supplying complete comics to publishers testing the waters of the emerging medium. Chesler's studio was active between 1935 and 1946, according to one standard source, or from 1936 to 1940 and then reorganized and running from 1940 to 1953, per a different edition of the same source. His shop employed "a growing group of men who produced scores of strips & entire books (often first issues) for nearly every publisher," including Chesler's own Star Comics, Star Ranger, Dynamic Comics, Punch Comics and Yankee Comics. The studio also "produced the early issues of MLJ Publications Zip Comics, Pep Comics and Top-Notch Comics, Captain Marvel, Master," and titles for Centaur Comics. Alumni of the Chesler Shop "went on to form the nuclei of various comics art staffs" for a number of different early comics companies; they include Jack Cole, Jack Binder, Otto Binder, Charles Biro, Mort Meskin, Creig Flessel (briefly), Ken Ernst, Bob McCay, Otto Eppers, and dozens of others. The Card measures 4 15/16 inches by just under 3 inches approximately. | ||