Another scarce regional issue, Gassler's Niagra Falls Bakery was quite famous for its American-Maid bread. To boost sales in the ultra-competitive bakery market, the small baker turned to baseball cards to endear itself with customers. If you enjoy advertising trivia and wonder where Maxwell House may have discovered the inspiration for their "Good to the last drop" slogan line, ads from the 1922 Industrial Niagra Weekly Review feature a Gassler's ad stating that American-Maid Bread is "Good To The Last Crumb." Enough said.

Goodwin & Co.

Although the Gassler's set used the same image as the W571-1 and E121 set I decided not to assume they share the same checklist, I will list the card as I find them on the net or otherwise.


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